In July, I wrote a post on EBN’s blog, the Daily Diversion, remarking on the powerful simplicity of haikus and challenging readers to write in similarly simplistic terms what being a benefits professional means to them.
I asked for 14 words (posted online at the Daily Diversion) or 140 characters (posted to me on Twitter at @ebnews_editor) to finish the sentence, “Being a benefits professional means …”