As the healthcare landscape continues to evolve and employer plans become more intricate, having a benefits communication plan in place is paramount to retain talent and increase product utilization.

“Medical insurance will become less stagnant and focused on HSAs, meaning less avenues for employers to differentiate. But that opens up a great opportunity for highly customized voluntary benefits,” Josh Roland, principal and practice leader at OneDigital Health and Benefits, said last week at EBN’s Benefits Forum & Expo in Boca Raton, Fla.

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