Foursquare increases HR efficiency with cloud-based onboarding

In today’s globalized economy, American workforces are increasingly dispersed whether employees are relocating to take new jobs or will work from home or at satellite locations. To connect the workforce of the future, HR departments will rely on cloud-based technology to bridge the geographical gaps.

Foursquare helps people discover new places, restaurants and experiences nearby with their mobile phone. For the talent team at Foursquare, employee procedures like onboarding didn’t have the same ease and connectivity that their products allowed consumers to enjoy. Onboarding and other procedures were time-consuming, manual processes that resulted in redundant records and tons of wasted paper.

To offset these inefficiencies, they implemented the Adobe EchoSign product, which is an end-to-end web contracting and electronic signature solution that simplifies signing contracts and allows users to work more efficiently while securely tracking and managing documents in the cloud. Adobe estimates that across their clientele, 1,000 hours of work has been saved over two years on over 3,000 offers.

“With Adobe EchoSign, we’ve moved towards a paperless environment and streamlined our agreements with a tool so easy to use, groups across the company are pushing to adopt it,” says Matt Maimoni, talent operations manager of Foursquare.

Before implementing the technology, hiring new employees involved printing, delivering and scanning dozens of pages across offices in New York and San Francisco.

“We pride ourselves on being an innovative tech company, so this manual process didn’t fit with our core values,” says Maimoni.

After implementing this technology, their workflow has become more efficient for both the HR department and newly hired employees. For example, they can link common fields, like name and Social Security number, across forms so new hires only need to fill that information out once.

And agreements can be signed anywhere, making life easier for the general manager, a frequent traveler who oversees the business operations of the company, to counter-sign offer letters. Automated tracking ensures they don’t lose important documents in the new hire shuffle and delivers audit trails that provide credibility to the signature process. Foursquare has expanded use of the technology to other company sectors within HR, sales, and finance. For example, it now uses EchoSign to comply with local regulations by sending new wage notices, including automated daily reminders, to all 130 New York employees in just a few steps.

According to Adobe’s internal analysis, 64% of external offers were signed within 24 hours and 15% were signed within one hour. Further, 78% of internal offers were signed within 24 hours with 38% signed within one hour. They’ve determined that 100% of the annual spend on offer letters through FedEx has been eliminated.

Mangesh Bhandarkar, Adobe EchoSign product manager at Adobe sees the future of these technologies integrating over multiple vendors and finding expansive solutions across HR functionalities. In addition, he believes that these solutions will enable a higher level of engagement with new employees, such as making it easier to share information and sign contracts over a mobile device. And once they sign their contract, new technologies can engage employees in all areas of the onboarding experience, such as completing the new hire screening or training.

“We see ourselves of being part of this larger ecosystem of helping HR teams become more efficient with their services,” says Bhandarkar.

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Technology
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