Could a 60-second TikTok video be a more direct path to healthcare than a trip to the doctor? For younger employees, the social media platform has become an increasingly popular resource.
A recent study from prescription discount company CharityRx found that one in three Gen Z users consult TikTok before their doctor for health advice, most commonly seeking out insight from social media influencers on the social media platform around topics such as anxiety (55%), depression (49%) and weight loss (44%).
