Hispanics an untapped market for life insurance

Aside from the U.S. Census Bureau estimates that the Hispanic-American population will grow three times faster than any other ethnic group in the next 20 years, there are unique characteristics about this diverse group of Americans that LIMRA says makes them "a natural market" for life insurance.

A new report by LIMRA, an insurance research organization and trade association, suggests that Hispanics are more concerned with their financial situation than the general U.S. population.

"While the Hispanic population is complex - they come from many countries - they share a tendency to be young, with large families including children and extended family members," said Nilufer Ahmed, senior research director of LIMRA Insurance Research, in a statement.

LIMRA notes that one-third of all Hispanics are "third generation or higher" in the U.S. and that many families tend to be multigenerational, with different levels of acculturation and fluency of English within the home.

Among the study's findings:

* Twenty-six percent of more acculturated Hispanics are extremely concerned about becoming disabled and unable to earn an income, compared to 17% of the general population. Among less acculturated Hispanics, 47% are extremely concerned about becoming disabled and unable to earn an income.

* One-fourth (25%) of more acculturated Hispanics are extremely concerned about dying unexpectedly without adequate financial protection, while 13% of the general population is extremely concerned about dying unexpectedly without enough financial protection.

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