Why every generation needs a unique message around voluntary benefits

Published Updated 4 Min Read

A person typing on a computer and holding a cellphone
  • Key Insight: Discover how employer-led education can turn voluntary benefits into competitive retention tools.  
  • What’s at Stake: Miscommunication risks could undermine benefit ROI and employee financial resilience.    
  • Forward Look: Expect rising AI and tailored video strategies to reshape benefits education.
  • Source: Bullets generated by AI with editorial review

Offering a strong package of voluntary benefits can make a company stand out in today’s competitive workforce. But experts say the key lies in explaining how these cost-effective solutions work, an area where benefit managers should take the lead. 

Jimmy Nesbitt
Reporter

Jimmy Nesbitt is a reporter at Employee Benefit News, where he covers the evolving landscape of workplace benefits, healthcare, retirement, financial wellness and related policy issues. His career … Read full bio


For reprint and licensing requests for this article, click here.


More From Employee Benefit News

Sign Up Form

Login Modal Form