What is ‘benefitmaxxing’? The new Gen Z trend impacting employee benefits

Published 4 Min Read

Young employees choosing their benefits together
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  • Key Insight: Discover how Gen Z’s “benefitmaxxing” is forcing personalized benefits strategies.
  • Expert Quote: Alex Powell warns Gen Z won’t accept status quo; they’ll leave without customization.
  • Forward Look: Prepare for benefits budgets shifting toward stipends, digital tools, and manager training.
  • Source: Bullets generated by AI with editorial review

Gen Z has coined another buzzy new phrase to show their engagement with workplace benefits and perks. 

Paola Peralta
Associate Editor

Paola Peralta is an Associate Editor at Employee Benefit News and has been with the team for five years. She is a proud UCF journalism graduate who got her start through a Dow Jones News Fund … Read full bio


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