How TikTok is helping minimum wage workers find their voice

Published 6 Min Read

Jordan Howlett reaches millions through his daily content about being a minimum wage worker.

With his phone pointed to a mirror, Jordan Howlett hits record. Under the username @jordan_the_stallion8, he delves into stories about apathetic managers, rude customers and the ruthless hours in the service industry — speaking directly to his five million TikTok followers.

“I love talking about things that happened to me at work because it’s nice to know I’m not alone with what’s going on,” says Howlett, who’s 24. “If things are bad enough, I think they should be spoken about.”

Deanna Cuadra
Senior Reporter

Deanna Cuadra is a senior reporter at Employee Benefit News. Her work covers healthcare, U.S. policy and reform, challenges faced by women and parents in the workplace and innovation in work culture … Read full bio


For reprint and licensing requests for this article, click here.


More From Employee Benefit News

Sign Up Form

Login Modal Form