TikTok, the popular social media platform known for viral dance videos and quirky content, soon could be used as a recruitment channel that showcases youthful creativity. A pilot program that’s reportedly testing with a beta group of companies allows candidates (for mostly entry level jobs) to post video resumes; TikTok has also been tapped to fill summer internships.
These developments come at a time of pandemic-generated labor shortages and a so-called resignation wave, as well as significant demographic shift: 65 million members of Gen Z account for more than 20% of the U.S. population but are expected to comprise as much as 30% of the workforce by 2030, according to government data.
