As employer health care spending continues to increase, global information and measurement company Nielsen says implementing a measured communication approach – both on the ground and in the cloud – during open enrollment worked wonders for the company’s internal employee ratings.   

After installing a consumer-directed health plan in 2012, the global company may have figured out how to best deal with rising U.S. health care costs, but it also needed to effectively communicate this change. Liliana Merizalde, manager of health and wellness plans at Nielsen, said this week at the Benefits Forum & Expo that the company, which provides data and insights on what people watch, listen to and buy, sought some assistance to help its workforce be “better health care consumers.”     

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