Although life insurance made modest gains in the third quarter of 2010 when gross written premiums were up 6% from the same period a year earlier, an Aite Group report notes that premiums fell to historic lows in 2009 when the product was considered an unnecessary discretionary purchase.

But with LIMRA research showing only 44% of affluent households own life insurance, Aite noted that this demographic represents a significant sales opportunity.

With regard to 10 top industry trends, the independent research and advisory believes estate taxes are expected to be less of a strategic driver for life insurance sales since passage of the Tax Relief, Unemployment Insurance Reauthorization and Job Creation Act of 2010.

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