(Bloomberg) -- In the months before the Obamacare health insurance website debuted, Kathleen Sebelius gave few hints that anything might be wrong.

A June version of the site carrying educational material was easy to navigate, and an early September demonstration of the enrollment function appeared to work well, said a person with knowledge of the situation. With few concerns about the online exchange, the Health and Human Services secretary focused on a thing she does well: marketing.

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