The holidays are nearly here and small business owners are equal parts excited and nervous about what a final holiday shopping push could mean for their future.
Seventy-eight percent of small businesses say holiday sales will impact their ability to keep their doors open in 2022, according to the American Express Shop Small Impact survey. These last minute holiday shoppers can add billions to the bottom line: consumers shopping small have the potential to contribute an estimated $695 billion into the U.S. small business economy.
