As social media proliferates to all corners of society, many employers are taking advantage of its open and connecting properties in the workplace. However, as with any development designed to ease communication, executives must ensure that they balance high-touch interaction with technology to achieve a healthy company culture.

Social media has quickly become ingrained at IBM, which was among the first organizations to develop a social networking policy for employees. The company created the Digital IBMer Hub to inform employees about social media and any internal social initiatives.

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