Targeting soft skills yields hard returns for employers

Published Updated 6 Min Read

Lyndsey Allen used to work across the street from Zappos’ main office in Henderson, Nev. She’d sit in her cube, watching Zappos staffers stage impromptu parades around the parking lot in themed garb. She was perfectly content at her current job, but wanted something different. For six months, she prowled the Zappos job site and when a recruiter position opened, she pounced. A year-and-a-half later, she conducts phone interviews at a desk in the middle of the Zappos office, where those spontaneous parades now play an important part in her daily work.

“If [a prospective job candidate] laughs and asks me what’s going on, it tells me if the person on the other end is O.K. with our office; if they seem annoyed that they had to pause the interview for 30 seconds, it tells me that they’re not the right fit.”

Lisa V. Gillespie
Writer

Lisa V. Gillespie is a freelance writer in Washington, DC.


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