Organizations are always looking for
Sixty-two percent of employees and 82% of C-suite executives would be more likely to stay with their company if it better supported their well-being, according to recent findings from professional services firm Deloitte. In effort to expand the definition of what that support means, Gardenuity is partnering with workplaces to add a
"There has been an enormous amount of research done about how having living nature around you improves creativity and productivity," says Donna Letier, founder and CEO of Gardenuity. "But dealing with plants can be intimidating, so we take the intimidation away so that the wellness benefits can shine through."
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Historically, organizations have relied on strategies like subsidized gym memberships, virtual mental health subscriptions and financial wellness programs to
But plantlife doesn't just have to be limited to a sad ficus tree in the breakroom; according to Letier, it can be a
"Through nurturing these gardens, employees get nurtured back," she says. "It invites people to slow down and to be present, even if it's just taking a few seconds to turn away from the computer to mist their plants."
For leaders looking for wellness initiatives that can be done in-office as part of
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"Whether it's to address workplace stress, deal with burnout or increase connectivity between their peers, we'll recommend programs based on leaders' needs," Letier says. "We'll ask questions like 'Is it remote? Is it in person? What kind of garden activity?' The rest is done by our team. All HR and benefit leaders have to do is have a conversation with us."
Gardenuity's partnerships range from small businesses to large Fortune 500 companies such as Cigna, Google and Converse, with business leaders reporting
"When you have a healthy, thriving culture, it's going to impact the bottom line," Letier says. "There's a real opportunity for leaders to show that they are embracing self care and taking care of those needs in any way possible."