Keeping workplace technology up to date allows organizations and their employees to remain productive and grow, even amid economic uncertainty. For those in customer-driven roles, the right tech is an essential part of efficiency, and employers who offer it can better recruit and retain the talent they need.
Enablement tools provide a central communication hub to manage workplace content, allowing them to streamline their workflow and focus on revenue-generating activities and customer service. As such, 97% of employees at the management level in front-facing industries say access to this type of tech is a priority when searching for new roles, and 60% would not work for a company without a program in place, according to a new report from global sales enablement platform, Seismic. The survey found that three-fourths are considering leaving their current company due to a lack of tech resources that support their success.
"What's top of mind for employers right now is efficiency and productivity," says Linda Ho, Seismic's chief people officer. "People need to take on different roles, wear different hats and enhance their skills, and there's a big push to retain. What's in it for me to stay at a workplace, especially if I have skills that a lot of people are looking for, such as
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By offering tools that enable employees to access company and
"It reduces some of the manual tasks that inevitably creep into a person's job, but don't really advance them," Ho says. "What is needed to support this is an infrastructure of technology that enables collaboration, that enables pieces of content and workflow that are relevant to work to come to the surface, instead of people combing through outdated databases."
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When deciding which technology options to include, Ho recommends seeking the advice of a chief technology officer, or other members of an organization's tech department, as well as analytics from current tools used. This will allow proper customization, as well as identifying which programs are unnecessary and which should be added. When possible, utilizing a platform that allows these tools to be in one place is ideal, benefiting not only employees, but those they serve as well. For example, 76% of those surveyed said having quick access to coaching and training content keeps them from second-guessing themselves during customer engagements, while 80% said it helps prepare them for client presentations.
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Making it clear that
"Look at how you enable your team: from onboarding to coaching and training, to feedback using data and analytics," Ho says. "You always want to retain your employees, and investing in their growth and development, helping them do their job better, is table stakes for all companies."
