In today’s digitized and mobile culture, most people rarely leave home without their cellphone, and “crackberry” is a commonplace term in the national lexicon. Indeed, with more than 300 million smartphone units sold in the last two years alone and accompanying mobile applications surging in use, it’s no surprise benefits providers are getting in on the action, creating smartphone apps to help employers encourage healthy behaviors and sound savings techniques among their workers.
“There’s definitely an increased interest [in mobile apps]; it’s one of the key things companies are doing to expand the engagement of their employees,” explains Adam Wootton, a senior consultant at Towers Watson.
