It’s difficult to say things for certain about Generation Y’s financial planning, as many of them are just getting going. Retirement planning — which for nearly all of Gen Y will mean saving through a defined contribution plan — is not always front of mind.
This makes communication with this age group is crucial. Kelly Minnick, a senior consultant in marketing for retirement with OneAmerica, says “it’s important to talk to younger plan participants about more than just retirement-specific topics, because retirement may seem like this really intangible idea to them. I think that it’s really important to communicate with them in a way that resonates with them,” Minnick says.
Register or login for access to this item and much more
All Employee Benefit News content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access