It’s difficult to say things for certain about Generation Y’s financial planning, as many of them are just getting going. Retirement planning — which for nearly all of Gen Y will mean saving through a defined contribution plan — is not always front of mind.

This makes communication with this age group is crucial. Kelly Minnick, a senior consultant in marketing for retirement with OneAmerica, says “it’s important to talk to younger plan participants about more than just retirement-specific topics, because retirement may seem like this really intangible idea to them. I think that it’s really important to communicate with them in a way that resonates with them,” Minnick says.

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