The best experiences are often the most personal ones. Buying a pair of new running shoes online, for example, is an easy, convenient transaction. But getting help from a “live” salesperson who is a seasoned marathoner, who listened to you describe your running habits and past injuries, and then suggested a product; well, that’s a deeper, personal, more impactful interaction.

HealthFitness recently conducted research that pointed to ways employers can maximize the significant potential of their wellness programs by focusing on some of the more elusive drivers that can move employees to take action. And we found that employees are seeking a similar level of personalization in their wellness programs.

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