My favorite color is purple, but I love living green. I use reusable shopping bags, recycle everything I possibly can, conserve energy as if I were paid to do so and would take a Prius over a Porsche any day. I love that the guy who picks up the recycling on my street sighs at the sheer volume of stuff in front of my house, and that my 4-year-old stops my husband from throwing things away: “Dad! That goes in recycling!”
So, imagine how happy I was to hear of The Hartford’s second annual “Food for Thought” campaign. The disability carrier distributed some 240,000 reusable shopping bags at health fairs and benefits enrollment events. The campaign isn’t completely altruistic — the bags contain information about disability insurance, naturally — but I say the effort gives back doubly, raising consumers’ awareness both about protecting the planet and protecting their income.
