When it comes to President Obama’s message on health care reform, I’d say things are a bit worse than “off track a little bit,” but I definitely credit Adam Bruckman, president and CEO of Digital Insurance, for his tact.

Bruckman is one of the pros that EBA’s Elizabeth Galentine cornered for their input on what the president needs to tell the nation tonight in his televised address to Congress to get health care reform outta the ditch and back on track. (Click here to read her full story.)

For me, I want to hear the details (read: truth) behind “If you like your coverage, you can keep it.” It’s never that simple, and people know that. I also want him to take all of us to task on the fact that we own a large part of the blame for the mess we’re in — plainly, a big part of the reason we spend so much on health care is because we’re unhealthy.

Whether he takes the advice or not, it’s unquestionably “go time” for POTUS on this issue. I dare say that this is his last best chance to close the deal tonight with the public, before the boulder rolls back over President Sisyphus and the momentum is lost for the remainder of the year, if not the entire first term.

What does the president need to say to you tonight to get you on his reform bandwagon? There’s only an hour, and there’s a lot of ground to cover in that time. I’ll be tuned in on Twitter — feel free to check in with me and share your thoughts in real-time.

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