Commentary: An often overlooked issue that human resource managers should take into consideration is the limitations of a self-service benefits enrollment model. Despite the trend towards online enrollment, employers who deploy a self-service enrollment for their workforce often discover that it can backfire, resulting in frustrated employees. There will always be employees who want to be guided through the process, as well as those who are not ready for even the most innovative and user-friendly self-service system, causing them to stop mid-enrollment and never complete the program.

The savvy human resources manager will offer a system that engages and supports each employee according to their needs.

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