So take this with a grain of salt here everyone, because the survey data came from Delta Dental themselves, but a press release hit my inbox recently declaring the dental benefits provider is No. 1 among consumers, dentists, brokers and benefits decisionmakers.
According to the survey, Delta Dental outperforms the competition on all attributes of importance to benefits decisionmakers who consider the brand three times more frequently than its competitors. Delta Dental holds a significant advantage with benefits decision makers in terms of brand awareness, reputation, retention, and market share. Among benefits decision makers, Delta Dental possesses more brand advocates than any other competitor.
Benefits decision makers with Delta Dental benefits identify the following attributes as most important: 1) customer service; 2) best value; 3) a company you trust; 4) fast claims processing; 5) easy to administer; 6) many dentists; 7) easy to use; 8) quality care; 9) friendly 1-800; and 10) rate stability.
So what do you think? Do you work with Delta Dental, and if so, is it in fact No. 1? Yay or nay?
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