Sales and Marketing

Commentary: As a broker offering these benefits to your employer groups, it is important to become proficient in voluntary benefits or choose to outsource this expertise.

Michael Turpin, the former CEO of UnitedHealthcare’s Northeast region, shares his thoughts on the new landscape and the potential impact the deal could have on benefit brokers and the insurance industry.

With just three major insurance companies, brokers must distinguish themselves from carriers, create additional approaches to serve clients and develop alternative risk approaches to health benefits, industry experts say.

Anthem Inc. struck a deal to buy rival Cigna Corp. for $48.4 billion, wrapping up almost a year of contentious negotiations and potentially creating the largest health insurer in the U.S.

Worksite voluntary benefits are gaining in popularity on standard ancillary benefit offerings, but the adviser’s sales approach to each needs to be varied.

Commentary: Technology helps, but it does not replace the expertise and experience of a broker. Rather, it helps to elevate what the broker can supply to a level that is equal to consumer demand, says Zywave’s Dave O’Brien.

Commentary: There is no better time to be a broker, says Zywave’s Dave O’Brien.

How San Francisco-based Equity Risk Partners’ focus on private equity firms had made the small firm a big player in the niche market.

Commentary: Hiring a part-timer in commission insurance sales is never a bad thing, says adviser Eric Silverman, who shares two tips to make the best out of the process.

Commentary: It is not necessary to have an intricate knowledge of every IDI product provision to help clients get the income protection they need.