Sales and Marketing

So I have to tell you, the November EBA really got me fired up. In a good way.

I would like to discuss with you the building blocks of a successful sales culture. Let us start with values and morals. Then we will move on to thoughts which lead to behavior. Behaviors establish a culture, the backbone of your organization.

I want you to imagine that you are sitting at your desk and you get the following call:

Long-term care is a "problem every-body will face and no one wants to talk about." But with the shelving of the CLASS Act by Congress, planning for long-term care is becoming part of the national conversation - and that presents an opportunity for brokers.

Following the Eastbridge Consulting Group report earlier this year that showed a decrease in voluntary benefits sales during 2010, it has been refreshing to see that, according to recent insurance carriers' annual surveys, employees' interest remains strong.

The Employee Benefit Adviser App is a must-have resource for benefit brokers, advisers and consultants who help employers build and manage their group benefits programs, be they health, retirement, voluntary or non-insurance. Choose from our helpful apps and download them today!

Everyday services that help strike a better work-life balance have become an increasingly valuable part of the benefits package - even if employees are the ones who pick up the tab. But what is the best way to deliver this assistance to the workplace to ensure satisfaction and boost program utilization?

Building customer relationships parallels the concept of personal addiction. An addiction requires an occasional fix. According to Dictionary.com, "fix" is a term that means "a compulsively sought dose or infusion of something: to need one's daily fix . . ." Think about giving your customers a fix during this frenetic renewal season.

Are you writing as much business as you would like? Has your revenue been steadily increasing over the last six to 12 months? Do you want to write more business and increase your revenue in the next 60 days?

Most group business renews on January 1. So you are going through the craziness of putting your 12/1s and 1/1s to bed. Carriers are late with numbers. Groups are asking you to take their plans to market. You are playing defense as sharks circle your groups more this time of year. Welcome to the busiest time of year for most brokers and consultants.