10 ways young agents can break into the insurance profession

Most benefit brokers and insurance agents have been in the business for decades, making it difficult for young people to make an impression in an industry ripe with incredibly experienced professionals. “Being a young insurance agent can seem downright overwhelming at times,” says Brent Kelly, a P&C agent and founder of Empowering Insurance Sales, which helps coach sales professionals. Kelly, who broke into the business at age 22, provides the following tips for young people to succeed in the benefits and insurance sales professions.
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If you look young, it’s not like you can hide it, Kelly says. “The best thing to do is acknowledge the fact that you are young in the industry and see if that is a deal breaker,” he adds. If the prospect has no intention of buying from a new agent, at least you’ll know and can move on quickly to someone who can see past your age and is interested in understanding your value and perspective.
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