Izabela Zaremba
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Conduct a vulnerability audit
Look objectively at all the things within the entire organization that might make it more vulnerable to a crisis in general or to a specific crisis, advises Bernstein. Look for red flags in every functional area because a crisis can occur anywhere. A vulnerability audit could, for example, uncover that a website is unable to handle a sudden surge in traffic that typically accompanies a crisis. [Image: Thinkstock]