1. No jargon or investment speak
We use jargon we dont even know is jargon, says Kristi Mitchem, senior managing director and head of global defined contribution for State Street Global Advisors. SSgAs survey of plan participants revealed that a large number of people dont understand words that are common in investing nomenclature. For example, words like bond and even fund were not well understood. Think about how to talk in plain, simple English without a lot of terms that confuse participants, she says. We encourage plan sponsors to do a jargon audit on their communications and watch for terms that might be off-putting. And if you do use jargon, include a glossary.