Open enrollment (OE) exists to give employees the opportunity to declare their benefit elections. But it also represents an opportunity for employers. It’s a chance for them to showcase the richness of their health benefit offering and help employees appreciate it for what it is: a large component of their compensation.
Achieving that requires a carefully sequenced set of messages. Early communications should draw employees’ full attention to the upcoming OE period, while later messages should follow up with easy-to-understand bits of information, provided as needed. One way to get employees’ attention is to reassure them that they’ll have the support they need when they select their insurance plans, such as the availability of a resource like Eden Health’s Clinical Associates.
