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It may be a while before we face the holiday season again, but since sooner is always better than later, now is the time to address what has come to be known as "the Christmas bonus." Every year someone calls me the Grinch because I'm the guy who points out the ineffectiveness of the holiday bonus. Employee benefit advisers, brokers and consultants need to recognize there exists more creative vehicles that can serve as incentive programs to drive and maintain growth, as well as recruit and retain key talent.