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Segmenting the market and focusing on primarily one or two customer groups has historically been a winning strategy in a number of other industry sectors. Market segmentation also can be applied to insurance, benefits, and voluntary benefits. While there are a number of ways to segment the characteristics of a potential client base, many firms successfully choose to focus on a particular employer industry sector. Such a focused approach can result in a much deeper…

The Supreme Court last week set the schedule for briefs to be filed ahead of hearing arguments in late March over President Obama's sweeping health care overhaul law.

While employers have increasingly adopted CDHPs as a lower cost option, employees have been slower to embrace them. A recent study reveals one stat likely to increase participation, writes BeAdvised contributor Doug Mantz.

Here's a recent roundup of industry accomplishments. Check to see if a colleague is mentioned this week.

Nationwide Financial launched a tool Tuesday that aims to help advisers estimate their clients’ health care expenses in retirement, which most Americans fail to plan for, the company says.

When meeting with a prospect or client are you clear about what's important to them? Steve Kloyda shares a fly fishing tale in today’s BeAdvised and describes why you not only have to select the right bait but you have to hit the bullseye.

As the effects of the recent financial crisis continue to spread across the globe, financial stress is an issue for both women and men.

Consumers, facing worries over being able to afford adequate health care, want their employers to do more to help them improve their health and get the most from their employer-provided health and wellness plans, according to a new survey.

Have you taken a chance to reflect on your adviser practice? With 2011 coming to an end, BeAdvised contributor Robert Arnoff shares four ethical questions to keep in mind for 2012.

As another open enrollment season comes to a close, millions of consumers are finalizing their benefits packages for 2012. Unfortunately, more than half of insured adults are confused with several important aspects related to choosing a health insurance plan, reveals a survey released Monday.