Adviser Aida Swanson brings compassion and cost savings to her advising strategy

By Alyssa Place, This is my expertise
Published 7 Min Read

When adviser Aida Swanson was 8 months pregnant, she had an epiphany about her career: She wanted to start fresh, and be on her own.

“I woke up one morning and I thought, I just need to do this. If it’s going to happen, I need to just do it, there’s no other way,” she says. “I had spoken to a few larger firms and they were all very focused on the numbers and the sales. I wanted to have more of a compassionate approach to it and have a true consultant approach.”

Alyssa Place
Editor-in-chief

Alyssa Place is the editor-in-chief of Employee Benefit News and has been with the team since 2019. Her work covers mental health, DEI, women at work, financial wellness, retirement and workplace … Read full bio


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