Welcome to Ask an Adviser, EBN’s weekly column in which benefit brokers and advisers answer (anonymous) queries sent in by our readers. Looking for some expert advice? Please submit questions to askanadviser@arizent.com. This week asked Adam Michaels, founder and CEO of Enrollify, to weigh in on the following: What governance does the Telephone Consumer Protection Act (TCPA) provide regarding employee outreach leveraging text, broadcast voice and email during open enrollment?
At its core, the TCPA legislation is designed to govern against cold solicitation and abuse by bad actors who leverage automatic telephone dialing systems or spam consumers with marketing-related messages via email and text. It requires marketing entities to initiate an “opt-in” process and requires a sufficiently easy-to-navigate “opt-out” process for those who no longer want to be contacted.
