Benefits Think To become highly effective producers, advisers should put service before the sale

Published 5 Min Read

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We all know that insurance is a commodity that is easily attained and based on price. But advisers bring value to their clients — and those who do it best will have the biggest impact and earn the most rewards.

I learned this lesson from one of my mentors, Don Brown, who has trained scores of high-performing producers over the years. His are insights I’ve carried with me through my own career. And they’re worth sharing.

Kim Eckelbarger
Employee benefits adviser

Kim Eckelbarger is founder of Tropical Benefits, ARCW Leavitt Insurance, in Tampa, Fla.


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