Nordstrom and Target, the Ritz Carlton and Best Western — these are brand names that evoke very different yet very distinct emotions and memories. National and international companies consistently capitalize on and monetize branding, and so can smaller insurance entities and individuals. The explosion of the Internet and social media platforms has also created more and more opportunities to communicate your story.
The reality is that your “brand” exists in the minds of your clients, prospects, and competition on some level, whether you are purposeful about it or not. The trick is to use strategic planning to control your perception in the marketplace. An image that is built correctly will make you stand out from the competition, attract new clients, and build a strong following. It’s not just about a logo or slogan, it’s about creating a narrative that reflects who you truly are.
