There’s a limitless stream of alternative revenue being paid to health insurance brokers and advisers. Carriers offer volume bonuses as an incentive to sell more of their products. Stop-loss carriers pay overrides and dangle lavish all-inclusive vacations. Pharmacy benefit managers even kick back a portion of each prescription to advisers who build in these extra commissions. On top of that, renewal bonuses keep employer groups on the books.
Are these incentives preventing us from what would ordinarily be annual due diligence? Ir worse, are they placing business where producers are better off instead of selling the solution their client actually needs?
