Benefits Think Why it’s critical to align goals during mergers and acquisitions

Published 7 Min Read

Andrea Piacquadio from Pexels

Mergers and acquisitions come and go — some with great success, others not so much. It’s a roll of the dice, and much like a casino, house rules steer the game. So to all of you thinking about selling your company, if your goal is to simply cash out and move on, then you better plan on staying where you are. 

Any strong growth-oriented company isn’t interested in that type of seller. Buyers, especially in insurance, are looking for a seller that will add continued value and organic growth to their portfolio, not just revenue to the bottom line. And for the seller, you won’t reach your goal if it’s only to take the money and run.

Charlotte Santa Cruz
Founder

Charlotte Santa Cruz is founder of Santa Cruz Insurance Group.


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