For years now, AI-based tech systems have been training people to expect hyper-personal experiences wherever they go. Shopping online, watching TV and even grocery shopping have been transformed by personalization.
But the workplace has lagged behind the personalization curve. Employee benefits in particular have traditionally followed a static, one-size-fits-all model. Now, in a tight economy, employers are reexamining benefits with the help of their advisers and discovering two exciting things: Employees want benefits that adapt to their needs and priorities; and the tools now exist to easily make this a reality in a way that actually cuts costs.
