Benefits Think Explosion in pet ownership reshaping benefits landscape

Published 4 Min Read

A dog sitting in the grass in the sunshine
Adobe Stock

Employee benefits are ever-changing, and the pandemic ushered in a profound shift in priorities for both employers and their workforces in more ways than one. As companies work to adapt to the evolving needs and expectations of new recruits and tenured employees, pet care benefits have emerged at the forefront of this landscape. 

Nearly one in five U.S. households, a staggering 23 million, adopted a pet during the pandemic according to the ASPCA. Those furry friends are considered members of the family, with 41% of pet owners considering their pet to be “like my child.” Now, pet care benefits are increasingly recognized as a strategic tool for enhancing both employee retention and engagement.

Garrett Smallwood
CEO and executive chairman

Garrett Smallwood is the CEO And Executive Chairman of Wag! Group Co.


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