Benefits Think How advisers can collaborate to fix healthcare

Published 6 Min Read

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For the past few years, I’ve been writing a guide for CEOs, CFOs and HR leaders aimed at elevating their healthcare and insurance IQ better preparing them to beat the Healthcare Heist. What I’ve learned during this work is that employers aren’t stuck with rising costs because they lack options. They’re stuck because of a habit the benefits industry taught them years ago. This habit now affects everyone in the process, including the many highly capable benefit advisers who feel just as frustrated as their clients.

The good news is that transparency rules, new tools and an emerging generation of high-performance health plan strategies have created a real opportunity for progress. The challenge is that the old purchasing patterns on both sides of the table are slowing down that progress. The solution isn’t more data or more products. It’s a shared mindset shift.

Louis C. Bernardi
Founder and benefit optimization officer

Louis C. Bernardi is the founder and benefit optimization officer at BritePath.


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