Stephanie Armour

Supporters and opponents of the Affordable Care Act have targeted U.S. mothers in a surge of advertising and grassroots organizing as a major piece of Obamacare readies to roll out Oct 1.

Health insurance company stocks fall Wednesday after Obama’s re-election affirms PPACA will move forward. Health reform’s product standardization and transparency will “pressure margins,” insurers say, offsetting any potential for increased profits from a larger client base.