Keneipp is a partner and coach at Q4intelligence, driving agency transformation.
-
To motivate their teams, brokers need a rallying cry that evokes shared goals and a larger vision.
June 22 -
To get your prospects’ attention, you need a highly visible presence that speaks to their needs.
May 17 -
Advisers need to put clients and prospects at the center of their online conversations.
April 24 -
For a business-to-business organization like a benefit advisory firm, a core function of growing the brand is to support sales efforts.
February 15 -
Brokers clinging to ways of doing business in the past, such as insurance spreadsheeting, are headed toward a quick retirement.
January 23 -
Advisers are often afraid of coming off as self-promotional, but focusing posts on client values will produce a message that resonates.
December 19 -
Producers have limited time to get an employer’s attention and being obnoxious will not work.
November 16 -
While there is no guaranteed answer for success, there are certainly ways to positively influence the process, says columnist Wendy Keneipp.
October 3 -
Advisers must weigh the pros and cons and ask themselves: How badly do I want this?
August 22 -
There is often a major disconnect between an insurance-focused website and what advisers are actually doing for clients.
July 10