Wendy Keneipp

Brokers don’t realize marketing directly influences buyers and the selling process, says consultant Wendy Keneipp.

Many of these transactions are wrought with issues that are largely avoidable, says columnist Wendy Keneipp.

The best advisers live up to their management role and are constantly learning and elevating their firms, says columnist Wendy Keneipp.

Short-sighted decision-making from the leadership team is frustrating, says columnist Wendy Keneipp. Here's how to overcome that.

Sharing political opinions with colleagues — and especially clients — can have a negative effect on an adviser’s business, says columnist Wendy Keneipp.

An industry in crisis requires more than incremental changes to save itself, says columnist Wendy Keneipp.

If today’s client isn’t intrigued with what an adviser is sharing on sites like LinkedIn, there is no reason to believe that they’ll be interested in person, says Wendy Keneipp.

If allowing advisers to post freely on LinkedIn and other sites is worrisome, firm owners need to reevaluate internal communication practices, says columnist Wendy Keneipp.

Programs often try to appeal to a broad audience, and wind up appealing to no one, says Q4Intelligence’s Wendy Keneipp.