3 ways brokers can help employers with open enrollment during coronavirus
This year’s open enrollment season will be a challenge for brokers, employers and employees. COVID-19 has disrupted our world in ways we never would have imagined six months ago. Open enrollment will change dramatically in a number of ways — few, if any, in-person enrollments; a more vital role for benefit communications; and employees making different choices compared to the past.
Brokers will approach this open enrollment season in new ways and likely 2021 benefit planning as well. Like their clients, brokers’ businesses have been affected by COVID-19. The new normal for brokers means consulting with their clients on benefit strategies and priorities in a new world, helping them address employees’ financial situation and making sure that benefit offerings adapt to current times. In the process of helping their clients with benefits packages, enrollment and communication in a COVID-19 environment, brokers are also helping them improve their bottom line.
Here are three of the recommended ways brokers can assist their clients.