Views 3 ways brokers can help employers with open enrollment during coronavirus

Published Updated 1 Min Read

This year’s open enrollment season will be a challenge for brokers, employers and employees. COVID-19 has disrupted our world in ways we never would have imagined six months ago. Open enrollment will change dramatically in a number of ways — few, if any, in-person enrollments; a more vital role for benefit communications; and employees making different choices compared to the past.

Read more: 5 open enrollment communication strategies for your remote workforce

There’s no question that HR has their plate full right now. On top of the usual responsibilities that already fill up their day, HR is now dealing with pandemic ramifications such as layoffs, furloughs, working from home challenges, and supporting families as employees’ children go back to school. For those companies who have employees back in the office, they are dealing with how to keep the workplace as safe as possible with everything from workspace distancing, facemasks and PPE, to temperature checks upon arrival, hand sanitizing and wiping down workstations.

In the past decade, brokers’ roles have evolved from straight sales to focusing on helping employers achieve their HR objectives. Brokers have become consultants as well, providing guidance on benefits trends including a more holistic approach to the employee benefits package and ensuring clients stay compliant with ever-changing regulations.

Michael Wilbert
Chief revenue office

Michael Wilbert is chief revenue officer at Purchasing Power, a voluntary benefit provider. He has 30 years of experience in the insurance and voluntary benefits industry.


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