Long story short: Are your recruiting efforts losing steam? Here’s how to revamp

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If it feels like you’re in a summer slump with your hiring efforts, now is the time to revamp your processes and get back on track. 

In this week’s top stories, HR leaders share their tips for overcoming the Great Resignation, while finding the right people to grow your business along the way. It starts with rethinking your approach to what makes a “good hire,” says Kathryn Minshew, CEO and co-founder of career platform, The Muse. Recruiters need to think about quality over quantity when bringing on a new employee — those are the recruits that will stay with a company long-term, she says. Minshew will be sharing all of this advice at our upcoming conference, Workplace Strategies Agenda. There’s still time to register and join us in Austin, Texas next week

Read more: A talent acquisition specialist explains why your recruiting efforts are failing

HR leaders may need to get creative and tap into some new resources to get a sense of what employees want in order to entice them. Younger workers in particular are turning to TikTok for career guidance and advice, and employers that respond to their need for better work-life balance will be the ones to get ahead. 

If you’re having trouble hiring, you’re not alone. New research from Arizent, the parent company of Employee Benefit News, reveals that leaders across all industries are struggling to offer competitive salaries and other benefits that set them apart. Our most recent New and Noteworthy spotlight shares how innovative leaders are getting over these hurdles — read the full series here.

How TikTok became the career counselor of choice for Gen Z and millennials

A rising class of corporate influencers, better known as corporate creators, are using TikTok to impart knowledge to their peers, based on their own experiences in the workplace. Millions of these videos — which feature young creators role-playing funny or awkward office scenarios — are aggregated under the #corporate hashtag. 

The trend has recently gained a stronghold with Gen-Zers and millennials, who are using the videos as a guidebook for how to set boundaries at work or deal with interoffice conflicts. Reporter Jasleen Singh shares how HR leaders can use this advice, too, when it comes to training managers and offering a work-life balance potential hires now expect. 

Read: How TikTok became the career counselor of choice for Gen Z and millennials

The Muse CEO shares 4 ways to make sure your good hires stick around

Kathryn Minshew knows a thing or two about recruiting talent. As co-founder and CEO of The Muse, a career platform that helps millions of job seekers find their personal best companies and careers, Minshew has spent more than a decade observing what makes a good hire — and what makes a good hire stick around. 

Editor-in-chief Stephanie Schomer connects with Minshew to get her top tips for recruiting the right fit, from prioritizing a company’s values to adjusting expectations around the success of your hiring process. “Find out what matters most to your employees, and act on that,” she says. “You have to live up to the promises you make to the market and your employees, and make sure they have the information to understand why you're making decisions.” 

Read: The Muse CEO shares 4 ways to make sure your good hires stick around

To win the war for talent, employers need to fix what's driving employees away

For weary HR leaders and business managers, who have already had to guide their teams through the relentless challenges of the pandemic, retaining employees and rebuilding their workforce is becoming yet another insurmountable challenge. Where should employers start? By listening to the employees who are leaving, offering support to those who stay, and following COVID-borne trends — like remote work — that have become a permanent part of work culture.

Original research from Arizent, parent company of Employee Benefit News, explores how the war for talent is playing out across these industries and what people leaders and HR professionals are doing to keep their businesses moving forward, from offering more competitive salaries, to boosting benefits that support working parents. 

Read: To win the war for talent, employers need to fix what's driving employees away

Top 10 remote and freelance jobs of 2022

For people across the country, flexibility is key to a desirable work experience. But as more employers push for a return to office two years into the COVID pandemic, remote options may become increasingly rare. 

But with more reasons than ever to work from home, there are still plenty of opportunities — career site Flexjobs analyzed its database and determined which job titles have the best chance of being listed as “freelance,” with the option to work remotely. From there, Flexjobs identified which of these jobs had the highest recruitment rate in the first five months of 2022. Associate editor Deanna Cuadra rounds up the best freelance roles that made the cut. 

Read: Top 10 remote and freelance jobs of 2022
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