The 5 most in-demand benefits of 2023

Published Updated 3 Min Read

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As workers’ focus on their well-being, mental health and family life increases, so too has the demand for workplace benefits that support these priorities. As companies fight to attract talent, more and more job listings are bragging about available benefits that go way beyond the standard health and retirement programs.

Sixty-one percent of the workforce considers work-life balance and increased well-being when assessing a new position, according to a Gallup poll. Another 64% said better pay or benefits would matter most, pointing to the mindset that benefits are equally as important as compensation. Specific benefits can vary across organizations, but one thing is clear: In this competitive job market, the employers staying ahead of the game are using job postings to advertise in-demand offerings.

Job postings with mention of free therapy and counseling as well as mental health and “duvet days” rose from single digits in 2020 to the thousands in 2023. Additionally, gym memberships and subsidies saw a major spike, and more companies are offering birthday leave in an effort to make their employees feel recognized and appreciated.

The second highest increase in listings went to enhanced maternity and paternity leave, with over a quarter million job postings mentioning it as a benefits offering in 2023. 

Lee Hafner
Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio


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