Are millennials the next great health generation?

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Millennials will make up roughly 50% of the U.S. workforce by 2020 but, according to a recent study from Aon Hewitt, they are also the most difficult to keep engaged.  As technology trendsetters and early adopters in their own right, this generation has the potential to serve as ambassadors for creating a culture of health in the workplace if employers engage with them in a way that resonates. For example, the Keas Millennial Workforce survey shows:

  • Millennials are most excited about, and currently active in, the quantified self-movement (46%).
  • More than half (54%) are likely to buy a body-analyzing device that measures weight, body fat, blood pressure, etc.
  • 4 in 10 are currently using apps/devices to lose weight.
  • They are more likely to track their sleep cycles and water intake than any other generation.
  • Nearly one third (31%) believe that genetics/DNA tests are valuable tools to gain a better understanding of their health.

While millennials may likely be the most savvy when it comes to monitoring their health and tracking their progress towards health goals, employers will find that this group needs monetary motivation to transition this enthusiasm to the workplace. Of this group, 55% said it would take a cash incentive to convince them to participate in corporate health programs at work, and 38% (more than any other generation) want their employers to provide them with cash-based incentives to improve their health.

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