Global accounting firm Crowe Horwath has recently eliminated traditional annual performance reviews and substituted a less structured “Measure What Matters” program that requires all supervisors to have more frequent informal meetings with their direct reports.

The company has its headquarters in Chicago. It employs more than 3,500 people, including audit and tax professionals, administrative and HR support staff and financial consultants, in 30 U.S. locations and offices abroad. Julie Wood, chief people officer, says the company is making the switch both as a response to industry trends and to meet evolving employee needs.

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