When government officials in Orange County, Fla. decided to move to a consumer-driven health plan last fall, they knew they would have to approach communications in a new way. While the county has 6,500 employees, its health plan covers approximately 19,000 lives, including dependents and employees at a few other government agencies.
Employees come from all walks of life and serve the county in wide-ranging capacities – from road maintenance crews to jail workers, paramedics to engineers – so the challenge always has been to craft a diversified communications plan that reaches everyone.
